Tina Seelig

OPEN YOUR EYES TO PROBLEMS

• EVERY PROBLEM IS AN OPPORTUNITY FOR A CREATIVE SOLUTION
• WILLING TO FAIL 

                                  -MAKE A RESUME OF FAILURE

• BUILD RELATIONSHIPS FOR THE LONG TERM .... DONT BURN BRIDGES

Marketing Plan

MARKETING PLAN a plan used by a business to guide its marketing process to a desired conclusion based on information obtained through market research and target market decisions.
MARKETING OBJECTIVES what a business wants to accomplish through its marketing efforts.
MARKETING MIX the five marketing strategies used to reach a market: product, place, price, promotion, and people.

PRODUCT CONSIDERATIONS INCLUDE
-Features and benefits
-Branding, packaging , and labeling
-Selection
-Positioning
-Mix
BRAND the name, symbol, or design used to identify a product.
PACKAGE the physical container or wrapper used to present information.
LABEL the part of the package used to present infromation about the product.
PRODUCT POSITIONING how consumers see a product in comparison to another product.
PRODUCT MIX all the products a company makes or sells.
CHANNEL OF DISTRIBUTION the path a product takes from producer of manufacturer to final user or consumer.

Market Repost

INDUSTRY a collection of businesses with a common line of products of services.
CARRYING CAPACITY the ability of industry to support new growth.
UNCERTAINTY is the degree of stabillity or instability in an industry.
COMPLEXITY the number and diversity of contacts with which a business must deal.

    Stage of Life Cycle
INDUSTRY:

• BIRTH
• GROWTH
• MATURITY
• DECLINE

MARKET a group of people or companies who have a demand for a product or service and are willing and able to buy it.
TARGET MARKET a specific group of customers whom a business wishes to reach
MARKET SEGMENTATION the process of grouping a market into smaller subgroups defined by specific chararcteristics.
MARKET SEGMENTS subgroups of buyer with similar characteristics, segmented by geographics, demographics, and buying characteristics.
GEOGRAPHICS the study of the market based on where customers live, including region, state, country, city, and/or area.
PSYCHOGRAPHICS the study of consumers based on social and psychological characteristics, including personality, values, opinions, beliets, motivations, attitudes, and lifestyle elements.
INDUSTRIAL MARKETS customers who buy (business to business)

    Target Market and Customer
The target market for your product or service should be:

•  measurable
•  large enough to be profitable

MARKET RESEARCH the collection and analysis of information aimed at understanding the behavior of consumers in a certain market.