Developing the Plan

A. Brainstorming

1. Order and Deliver Fast food
2. Car wash
3. Selling Organic foods- promoting fairtrade
4. Rent Graphing Calculator
5. Sell Flashcards (biology, ect.)
6. Movie night in the Gym
7. Selling food during a school event
8. Tutoring
9. Halloween Haunted House ( school)
10. Spring Alice in Wonderland featured school (checkered rooms, suited cards ect.)

B. A single idea
- Movie Night

why this idea was chosen

1. Advertising within school
2. Good way to meet people
3. Relationship with staff (ease of renting the building[its about who you know])
4. everyone watches movies
5. Two big screens in the gym
6. Spacious
7. Profit in admission
8. Profit from potential concession
9. Location is close
10. A weekend activity

C. Problems

1. Which movie to play
2. Chairs are not a seat mats would be needed
3. Potential drunk or high people wanting to enter
4. Potential technology issues, to ensure this would not happen prompt use would be wise as well as steps on usage (how to).
5. School renting fee (it being covered before the movie night); maybe sell tickets prior the movie rather than the night of at entrance.

Ray Kroc

Founder of McDonalds
father worked for western unit
mother gave piano lessons
bob and lauraine siblings
moved to western chicago
Ric was very ambitious
was taken
started lemon stand
worked in a grocery store
worked with soda
wouldn't take no for an answer
pitcher for his schools baseball team
was all about making money
tried to get out of school in grade 11
joined in world war one, red cross
war ended before he was sent out to France
1919 officially quit school
met Ethel, wanted to get married
father wouldn't allow it unless he had a steady job, the next day he got a job
selling branded paper cups
signed a contract with WalGreens
sold paper cups for 16 years
1924 daughter marilyn was born
became the exclusive multmixer seller
California, Dyck and Mac
Began hot dog stand
moved away
made drive in Macdonalds
with the new age after world war 2 people wanted the luxurious life they wanted what they wanted when they wanted it
cut down their menu from 25 items to 9
changed there drive thru to self serve (people coming to counters)
cut serving time down from 20 minutes to 30 seconds
Kroc was 52 years old
signed a contract with legal rights to macdonalds products and name
deeply in debt from starting his own restaurant he could barely afford the 25,000 he needed to start
finatic about cleanliness
would collect 1.9% from the franchises he sold and give Mac and Dyck .05% of 1%
wanted to open 1000 mcdonalds from coast to coast
fell in love with Joan Smith
ended his marriage
Joan decided she couldn't leave her husband
moved to california
married Jane two weeks after they met
wanted locations near churches, good american people
75 page manuel about how to run macdonalds
successful because he had a formula - michael stern
Hamburger University >> how to do everything Kroc's way
Kroc could not change anything without mac and dyck's approval
mac and dyck wanted 2.7 million, Kroc wanted to buy out the business
mac and dyck sold it to kroc but kept their original macdonalds in sanfransisco
Kroc being vandictive drove the original mcds out of business when opening his own macdonalds down the street from it
Breakfast food then became apart of macdonalds
Scott became Ronald Mcdonald
image was crucial to success
ronald mcdonald was made becuase Ray was no a heartwarming person
became an american icon
700 macdonalds opened in 44 states
instant multimillionaire
Ray and Joan divorced spousses and got married
donated 250,000 dollars to the nixon, for his possible re-election
owned a baseball team

Sir Ken Robinson Creativity

DO SCHOOLS KILL CREATIVITY?

• CREATIVITY IS JUST AS IMPORTANT AS LITERACY.
• KIDS ARE NOT SCARED TO BE WRONG
• KIDS ARE BORN ARTISTS, AS WE GROW UP WE ARE EDUCATED OUT OF IT
• CREATIVITY IS BEING PREPARED TO BE WRONG
• PUBLIC EDUCATION IS TO FURTHER A UNIVERSITY PROFESSORS CAREER
• DANCE IS JUST AS IMPORTANT AS MATH
• TAUGHT THAT ACADEMICS ARE ONLY USEFUL YOU WILL NEVER HAVE A CAREER IN FINE ARTS
• YOU ARE TAUGHT TO MEET THE REQUIREMENTS OF UNIVERISTIES
• SOME PEOPLE HAVE TO MOVE TO THINK
• SAVE YOUR CREATIVE CAPACITY AND MAKE SOMETHING OF IT
• SCHOOLS TRY TO RUIN YOUR CREATIVITY

SCHOOLS HELP FURTHER THE EDUCATION OF AN ACADEMIC STUDENT NOT A CREATIVE ONE.  THE INTENTION OF AN EDUCATION IS TO EDUCATE PEOPLE IN A GREAT VARIETY OF BASIC DAY TO DAY ESSENTIALS.  MIDDLE SCHOOL IS WHERE YOU LEARN THE ESSENTIALS ON LIFE, HIGH SCHOOL IS WHERE YOU SHOULD HAVE CLASSES THAT WILL SUPPORT YOUR CAREER. BECAUSE THERE IS NO ROOM TO BE WRONG IN HIGH SCHOOL THERE ARE MANY STUDENTS THAT ARE DISCOURAGED AND FEEL NO REASON TO GO BEYOND HIGH SCHOOL ALTHOUGH THEY ARE THE ONES WHO DARE CREEP OUT OF THE BOX AND THINK OF GREATER POSSIBLITIES THAN WHAT IS TAUGHT TO THEM. 

THIS HAS BEEN BENIFICIAL TO HEAR BY GIVING ME A NEW PERSPECTIVE ON OUR PRESENT EDUCATION AS WELL AS AN OPINION THAT I AGREE WITH.  BUT IT DOES NOT CHANGE ANYTHING, WE STILL HAVE TO ACCEPT THE FACT THAT THE SCHOOL'S CIRICULUM WILL NOT CHANGE WHILE WE ARE IN IT.  THIS SPEECH HAS BROUGHT FORTH A GREATER REALIZATION BECAUSE ITS TRUE, CREATIVITY HAS BEEN BROUGHT TO A HALT; BECAUSE OF THE MAIN FOCUS ON ACADEMIC EDUCATION.  CREATIVITY IN SCHOOL IS MEANINGLESS BECAUSE THE ACCURACEY OF INFORMATION IS THE BASIS OF YOUR MARK.  MAIN POINT OF THE STORY: CREATIVITY IS SOMETHING TO EMBRACE.

Trends

1. Projected Billboards
2. Interactive retail
3. Charitable deviance
4. Wearable tech
5. Brand reversion (going back retro)
6. On the spot style
7. Real timing (twitter)
8. Modern cubism
9. Next besting (update)
10. Tangible printing
11. Hyperrealism
12. Toddler Touchscreens
13. Democratic Selling
14. Rockstar self-expressionism
15. Modern Kidvertising
16. Luxury Lives on (planes)
17. Geriatric couture
18. Perpetual Adaptation
19. Tweetonomics (things advertising twitter)
20. Discrete consumerism (to go coffee cups, plastic bags ect.)

Kitchen Setup

The basic WWOO setup is an entire kitchen made of concrete that is to be placed outside and serve the purpose of both an outdoor kitchen as well as a concrete fence.  It consists of individual units that can be placed in any order, with kitchen worktops, and shelves.  An outdoor shower unit  may also be attached to this kitchen.

The Shirt Bar
The shirt bar includes a clothing store aswell as a bar serving rum, wine, champagne, and signature cocktails as well as espresso drinks, for visiting customers.

Speed sale
Gives buyers a brief look at an item,  4 seconds later the customer either purchases the item or not.  Quick Buy.

Martha Stewart

• Martha Stewart was born on August 3, 1941. 
• Within her household perfection was expected
• Martha used food as art
• Also known as Martha Dearest
• Close to her father
• Her teachers thought she was a dream student
• Martha was great at math science and excelled in art
• She was the top student within her class 
• First girl to take advanced mathematics
• Martha's father could not afford to pay for her college tuition
• Got into modeling
• Chairperson of her prom
• Went to college in new york, Barner college
• Continued modeling to pay her tuition
• 1961 softmore year
• got home slept less and less
• 10 best dressed college students - martha sent in her portfolio and won first place       
• andy 23 year old student at yale to become a lawyer
• married after 2 years , she was 19
• dropped out of school
• worked full time as a model
• help to pay for andy's schooling
• martha's parents werent excited about it
• began liking him because of how comfortable he felt even with his European background
• Martha and Andy went to Europe,
• went back to barmen to finish her degree
• began buying antique furniture/decoration
• quality was there thing
• 1965 martha had a baby, alexis
• 1968 1971 martha was comanding a six figure standing
• moved to westport
• in 1975 martha put an ad in the paper as a caterer
• launching her business
• perfection was what she strived to accomplish
• at 68 her father passed away
• how to entertain with flare published in 1982
• 1986 successful author, caterer
• Became obsessed with her business and had less time for her family
• Many people critized her
• The more successful she became the more demanding she was
• Andy divorced her
• 1993 made her own TV show

Mr.Bobble

THE SHARK TANK


THE BOBBLE PLACE 

• asking for an investment of 75k
• with 18% ownership

2 OFFERS (Kevin,Robert)to invest in an already profitable business.

• 20%  for 100k
• 20% for 125k

DECLINED by owner

countered 7% for 100k

DECLINED by Sharks

Good to Great

FIRST WHO, THEN WHAT

• If we get the right people on the bus, the right people in the right seats and the wrong people off the bus, then we will be successful.
• Great vision without great people is irrelevant.
• The right people don't need to be tightly managed or fired up.
• In a good to great transformation, people are not your most important asset, the right people are.
• The only way to deliver to the people who are achiecing is to not burden them with the people who are not achieving.
• Don't hire duds

PRACTICAL PRINCIPLES:

1. When in doubt don't hire, keep looking.
2. When you know you need to make a people change, act.
3. Put your best people on your biggest opportunities, not on your biggest problems.

CONFRONT THE BRUTAL FACTS

• you absolutely cannot make a series of good decisions without first confronting the brutal facts.

Retain faith that you will prevail in the end, regardless of the difficulties and at the same time confront the most brutal facts of your current reality, whatever they might be.

To keep an optimistic view on what you know may take turn to the worst possible outcome is the most positive attitude you could have. To be able to be optimisitic and accept the brutal facts and maintain such an attitude is a prevailing view.  To not be discouraged by a challenge.

THE HEDGEHOG CONCEPT

• know thyself (realistic assessment)

      -It is an understanding of what you can be the best at


What are your three circles?

• what are you the best in the world at
• what drives your economic engine
• what are you deeply passionate about.

My Hedgehog concept is soccer, I've been playing since I was eight, and sports have always come naturally to me.  My strategy to become the best would include training in ball control as well as jogging in order to keep up and better my stanima.

CULTURE OF DISCIPLINE

You focus on what you've accomplished relative to exactly what you said you were going to accomplish - no matter how tough the measure.