MARKETING PLAN a plan used by a business to guide its marketing process to a desired conclusion based on information obtained through market research and target market decisions.
MARKETING OBJECTIVES what a business wants to accomplish through its marketing efforts.
MARKETING MIX the five marketing strategies used to reach a market: product, place, price, promotion, and people.
PRODUCT CONSIDERATIONS INCLUDE
-Features and benefits
-Branding, packaging , and labeling
-Selection
-Positioning
-Mix
BRAND the name, symbol, or design used to identify a product.
PACKAGE the physical container or wrapper used to present information.
LABEL the part of the package used to present infromation about the product.
PRODUCT POSITIONING how consumers see a product in comparison to another product.
PRODUCT MIX all the products a company makes or sells.
CHANNEL OF DISTRIBUTION the path a product takes from producer of manufacturer to final user or consumer.
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