Trends

1. Projected Billboards
2. Interactive retail
3. Charitable deviance
4. Wearable tech
5. Brand reversion (going back retro)
6. On the spot style
7. Real timing (twitter)
8. Modern cubism
9. Next besting (update)
10. Tangible printing
11. Hyperrealism
12. Toddler Touchscreens
13. Democratic Selling
14. Rockstar self-expressionism
15. Modern Kidvertising
16. Luxury Lives on (planes)
17. Geriatric couture
18. Perpetual Adaptation
19. Tweetonomics (things advertising twitter)
20. Discrete consumerism (to go coffee cups, plastic bags ect.)

Kitchen Setup

The basic WWOO setup is an entire kitchen made of concrete that is to be placed outside and serve the purpose of both an outdoor kitchen as well as a concrete fence.  It consists of individual units that can be placed in any order, with kitchen worktops, and shelves.  An outdoor shower unit  may also be attached to this kitchen.

The Shirt Bar
The shirt bar includes a clothing store aswell as a bar serving rum, wine, champagne, and signature cocktails as well as espresso drinks, for visiting customers.

Speed sale
Gives buyers a brief look at an item,  4 seconds later the customer either purchases the item or not.  Quick Buy.

Martha Stewart

• Martha Stewart was born on August 3, 1941. 
• Within her household perfection was expected
• Martha used food as art
• Also known as Martha Dearest
• Close to her father
• Her teachers thought she was a dream student
• Martha was great at math science and excelled in art
• She was the top student within her class 
• First girl to take advanced mathematics
• Martha's father could not afford to pay for her college tuition
• Got into modeling
• Chairperson of her prom
• Went to college in new york, Barner college
• Continued modeling to pay her tuition
• 1961 softmore year
• got home slept less and less
• 10 best dressed college students - martha sent in her portfolio and won first place       
• andy 23 year old student at yale to become a lawyer
• married after 2 years , she was 19
• dropped out of school
• worked full time as a model
• help to pay for andy's schooling
• martha's parents werent excited about it
• began liking him because of how comfortable he felt even with his European background
• Martha and Andy went to Europe,
• went back to barmen to finish her degree
• began buying antique furniture/decoration
• quality was there thing
• 1965 martha had a baby, alexis
• 1968 1971 martha was comanding a six figure standing
• moved to westport
• in 1975 martha put an ad in the paper as a caterer
• launching her business
• perfection was what she strived to accomplish
• at 68 her father passed away
• how to entertain with flare published in 1982
• 1986 successful author, caterer
• Became obsessed with her business and had less time for her family
• Many people critized her
• The more successful she became the more demanding she was
• Andy divorced her
• 1993 made her own TV show

Mr.Bobble

THE SHARK TANK


THE BOBBLE PLACE 

• asking for an investment of 75k
• with 18% ownership

2 OFFERS (Kevin,Robert)to invest in an already profitable business.

• 20%  for 100k
• 20% for 125k

DECLINED by owner

countered 7% for 100k

DECLINED by Sharks

Good to Great

FIRST WHO, THEN WHAT

• If we get the right people on the bus, the right people in the right seats and the wrong people off the bus, then we will be successful.
• Great vision without great people is irrelevant.
• The right people don't need to be tightly managed or fired up.
• In a good to great transformation, people are not your most important asset, the right people are.
• The only way to deliver to the people who are achiecing is to not burden them with the people who are not achieving.
• Don't hire duds

PRACTICAL PRINCIPLES:

1. When in doubt don't hire, keep looking.
2. When you know you need to make a people change, act.
3. Put your best people on your biggest opportunities, not on your biggest problems.

CONFRONT THE BRUTAL FACTS

• you absolutely cannot make a series of good decisions without first confronting the brutal facts.

Retain faith that you will prevail in the end, regardless of the difficulties and at the same time confront the most brutal facts of your current reality, whatever they might be.

To keep an optimistic view on what you know may take turn to the worst possible outcome is the most positive attitude you could have. To be able to be optimisitic and accept the brutal facts and maintain such an attitude is a prevailing view.  To not be discouraged by a challenge.

THE HEDGEHOG CONCEPT

• know thyself (realistic assessment)

      -It is an understanding of what you can be the best at


What are your three circles?

• what are you the best in the world at
• what drives your economic engine
• what are you deeply passionate about.

My Hedgehog concept is soccer, I've been playing since I was eight, and sports have always come naturally to me.  My strategy to become the best would include training in ball control as well as jogging in order to keep up and better my stanima.

CULTURE OF DISCIPLINE

You focus on what you've accomplished relative to exactly what you said you were going to accomplish - no matter how tough the measure. 

Tina Seelig

OPEN YOUR EYES TO PROBLEMS

• EVERY PROBLEM IS AN OPPORTUNITY FOR A CREATIVE SOLUTION
• WILLING TO FAIL 

                                  -MAKE A RESUME OF FAILURE

• BUILD RELATIONSHIPS FOR THE LONG TERM .... DONT BURN BRIDGES

Marketing Plan

MARKETING PLAN a plan used by a business to guide its marketing process to a desired conclusion based on information obtained through market research and target market decisions.
MARKETING OBJECTIVES what a business wants to accomplish through its marketing efforts.
MARKETING MIX the five marketing strategies used to reach a market: product, place, price, promotion, and people.

PRODUCT CONSIDERATIONS INCLUDE
-Features and benefits
-Branding, packaging , and labeling
-Selection
-Positioning
-Mix
BRAND the name, symbol, or design used to identify a product.
PACKAGE the physical container or wrapper used to present information.
LABEL the part of the package used to present infromation about the product.
PRODUCT POSITIONING how consumers see a product in comparison to another product.
PRODUCT MIX all the products a company makes or sells.
CHANNEL OF DISTRIBUTION the path a product takes from producer of manufacturer to final user or consumer.